1.Assemble a team.

Gather a few people with complimentary businesses to come together and contribute to the blog. Have everyone involved promote the blog as a condition of participation. This helps everyone involved because now, you get to reach each other’s customer group in a non invasive manner. Everyone gets a chance to be seen and read. Use your RSS feeds! Take it one step further by displaying the group’s RSS feed on each others’ websites to capture a wider audience.

2.Hire a team of bloggers.

Newspapers have contributors, blogs can too. If you already hire writers for your articles, this works the same way. Many of the most successful blogs are already doing this. The combination of group promotion effort, regular updates and pinging can help bring in traffic quickly. One thing to note here is blogs are a somewhat social tool. Some very popular niche blogs are not all that visible in the search engines, yet they get a lot of traffic because people recommend them and they become a sort of buzz hub. Search engines do not always pick up on this but they do eventually. This is why group blogging can be very powerful because you’re leveraging the power of not one (your) influence group but several people’s influence group. If you do pay your bloggers, you can always offset this cost by displaying Adsense ads. Many popular blogs earn a good amount in Adsense, that they make a nice profit even after paying their bloggers team. After a while it becomes a passive income stream.

3.Recycle your content.

Have you got articles you’ve written a long time ago? What about material that you’ve never put online? A newspaper interview, printed article, maybe an audio segment. You can blog these. Break up the articles into small manageable blog entries. One of the reasons people like blogs so much is they are bite-sized pieces of information that give people what they want to know quickly. If the article is long, create a series of entries for example, a long article about finding the right home insurance can be broken up into home insurance week on your blog. You’ll also have one whole week’s worth of blog entries covered.

4.Include audio.

For some of us, it’s much easier to speak than to write. So, mix up your blog. Carry a small portable MP3 recorder or blog by phone. This is awfully convenient especially as moms, we’re running in and out of the house all day, ferrying our kids where they need to go. Maybe you’re stuck in traffic, or waiting for the kids to get out piano class or school. An idea or thought strikes and you think “Oh I need to share that on my blog” so, pick up your phone (assuming you have a cell phone - and many of us do), dial a number, say what’s on your mind, save it and you’re done. Your blog is published. If you’re using Blogger, you can do this for free through AudioBlog. It involves calling a long distance number, but most cell phone plans don’t charge extra for long distance anyway so you’re not incurring any extra cost.

If you’re using another blog publishing tool like WordPress, Movable Type or TypePad, then you’ll need a service like AudioBlogger.com. This one is a paid service but it’s only $4.95 a month and it gives you more options like a nice flash player, statistics and even video that make it worth while.

5.Automate your blog.

One of the best things about using a more sophisticated blog publishing tool like WordPress is forward blog entry. This allows you to blog ahead of time. For example if you have several things you’d like to share or speak out about, you can set the blog not to post that entry until a date and time of your choosing. It works much like an autoresponder or scheduled mailing feature you find in mailing list managers.

Let’s face it. There will be times we have a ton to say and times we have little or nothing to share. Instead of having multiple entries one day and nothing over the next few days, by using forward entry you can blog everyday of the week. Or rather you blog once and the blog publishing tool does the job automatically the rest of the week. You can even forward blog for weeks and months ahead of time.

Note: Blogger users unfortunately cannot do this because Blogger publishes all entries regardless what you date it immediately.

Affectionately nicknamed Tech Diva by her peers, Lynette Chandler regularly dispenses blogging and RSS help to countless business owners. Visit http://marketingright.com/2/4711aa/493/order to learn more about blogging and get a copy of her video free.

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This entry was posted on Saturday, July 21st, 2007 at 12:48 pm and is filed under Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.